Philipp Weber – Hyundai TV Spot – „Hyperrealism“

Hyundai Motor Company has linked up with the hyper realistic artist, Philipp Weber, to produce a unique series of pictures depicting the company’s luxury flagship sedan, the new 2014 Centennial. The advertisement, which was shot in Berlin, Germany, shows the process by which Weber recreated key aspects of the Centennial through a series of seven paintings. Set to the soft tone of piano and string instruments, it concludes with an overlap between Weber’s paintings and the actual Centennial. It is currently being shown on a number of TV channels in the Middle East. German-born Weber is a world-renowned artist in a new genre of painting called hyper-realism. Normally he specialises in depicting humans, which are considered the most difficult subjects to paint realistically. With his signature style, Weber created seven paintings of the New 2014 Centennial conveying a sense of realism that can only be matched by photography, it said.

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